July 16, 2024
Super Bowl commercials 2024 social media reactions

Super Bowl Commercials 2024 Social Media Reactions

Super Bowl commercials hold a significant place in the world of marketing, often showcasing creativity, innovation, and star-studded casts. These commercials have become a cultural phenomenon, with viewers eagerly anticipating the ads as much as the game itself.

Social media plays a crucial role in amplifying the reach and impact of these commercials. Platforms like Twitter, Facebook, and Instagram allow viewers to share, comment, and engage with the commercials in real-time. This instant connectivity enables brands to extend the life of their commercials beyond the broadcast, reaching a wider audience and generating buzz long after the game is over.

Influencing Success Through Reactions

  • Social Media Buzz: Positive reactions on social media can create a viral effect, increasing the visibility and popularity of a commercial. Memorable commercials that spark conversations and resonate with viewers are more likely to succeed.
  • Engagement Metrics: Brands can track social media metrics such as likes, shares, and comments to gauge the success of their commercials. High levels of engagement indicate that the commercial has made an impact and connected with the audience.
  • Brand Perception: Social media reactions can shape the overall perception of a brand. If a commercial receives overwhelmingly positive feedback, it can enhance the brand’s reputation and credibility, potentially leading to increased sales and brand loyalty.

Types of Super Bowl Commercials

Super Bowl commercials 2024 social media reactions

Super Bowl commercials come in various types, each aiming to capture the audience’s attention and leave a lasting impression. Some common types include:

1. Humorous Commercials

  • Humorous commercials are designed to make viewers laugh and entertain them during the game.
  • Example: The Doritos “Crash the Super Bowl” campaign featuring funny and quirky ads submitted by fans.

2. Emotional Commercials

  • Emotional commercials tug at the heartstrings of viewers, often conveying a powerful message or story.
  • Example: Budweiser’s “Puppy Love” commercial, which showcased the bond between a puppy and a Clydesdale horse.

3. Celebrity-Studded Commercials

  • Celebrity-studded commercials feature famous personalities to attract attention and create buzz.
  • Example: Amazon’s “Alexa Loses Her Voice” commercial with celebrities like Gordon Ramsay and Cardi B taking on the role of Alexa.

The type of commercial can greatly impact social media reactions, as each type elicits different emotions and responses from viewers. Humorous commercials may lead to shares and mentions for their entertainment value, emotional commercials can evoke empathy and resonate with audiences on a deeper level, while celebrity-studded commercials often generate discussions and excitement around the stars featured in them.

Social Media Platforms for Reactions

Social media platforms play a crucial role in shaping the conversation around Super Bowl commercials, with reactions being widely shared and discussed. Let’s take a look at the popular platforms where these reactions are commonly expressed and how they differ in terms of engagement levels and features.


Twitter is known for its real-time updates and concise nature, making it a popular platform for sharing immediate reactions to Super Bowl commercials. The use of hashtags allows users to join specific conversations and trending topics, amplifying the reach of reactions.

Retweets and likes help in gauging the popularity of a particular commercial, while replies enable users to engage in discussions and share their thoughts.


Facebook provides a more extensive platform for sharing reactions to Super Bowl commercials, with users able to post longer comments, reactions, and even share the commercials directly on their profiles. The platform’s algorithm also plays a significant role in determining the visibility of these reactions among a user’s network, influencing the overall engagement levels.


Instagram, being a visually-driven platform, allows users to express their reactions to Super Bowl commercials through images, videos, and stories. The use of features like polls, sliders, and interactive stickers adds a fun element to the reactions, increasing user engagement.

The platform’s emphasis on aesthetics also influences the way reactions are presented, with users often focusing on creating visually appealing content.


TikTok’s short-form video format has gained popularity for sharing reactions to Super Bowl commercials in a creative and entertaining way. Users often create reaction videos, memes, and challenges inspired by the commercials, sparking viral trends. The platform’s algorithm, which promotes content based on engagement and trends, plays a crucial role in amplifying these reactions to a wider audience.

Influencer Marketing and Collaborations

Influencers play a crucial role in shaping social media reactions to Super Bowl commercials. Their large and engaged followings allow them to amplify the reach of these commercials and create buzz around them before, during, and after the big game.

Impact of Influencer Collaborations

Collaborations between influencers and brands can significantly impact the visibility and reception of Super Bowl commercials. By partnering with influencers who align with their target audience, brands can tap into the influencer’s credibility and trust with their followers, leading to increased engagement and positive reception of the commercial.

  • Influencers can provide authentic and relatable endorsements of the commercial, making it more appealing to their followers.
  • Collaborations with influencers can help brands reach new audiences and demographics that they may not have been able to reach through traditional advertising channels.
  • By involving influencers in the creative process, brands can create content that resonates with their audience and feels more genuine, leading to a higher likelihood of success.

Examples of Successful Influencer-led Campaigns

1. In 2023, Doritos collaborated with popular TikTok influencers to create a dance challenge inspired by their Super Bowl commercial. The campaign went viral on social media, generating millions of views and engagements.

2. Nike’s collaboration with professional athletes like Serena Williams and LeBron James for their Super Bowl commercial led to a powerful and impactful campaign that resonated with their audience and received widespread acclaim.

3. Amazon worked with lifestyle influencers to promote their Super Bowl commercial showcasing their latest technology products. The influencers shared their personal experiences with the products, driving interest and sales after the game.


In conclusion, the discussion on Super Bowl commercials 2024 social media reactions sheds light on the intersection of marketing, social media, and audience engagement. By unraveling the influence of influencers, the power of different commercial types, and the platforms where reactions are shared, we gain a deeper insight into the evolving landscape of advertising in the digital age.

FAQ Explained

What makes Super Bowl commercials a significant marketing platform?

Super Bowl commercials reach a massive audience and are highly anticipated, making them a prime opportunity for brands to showcase their products or services.

How do social media reactions impact the success of a Super Bowl commercial campaign?

Social media reactions can create buzz, drive engagement, and influence public perception of a commercial, ultimately impacting its success.

Which social media platforms are commonly used for sharing reactions to Super Bowl commercials?

Popular platforms include Twitter, Facebook, Instagram, and TikTok, where users discuss and share their thoughts on the commercials.

What role do influencers play in shaping social media reactions to Super Bowl commercials?

Influencers can amplify the reach of commercials, generate excitement, and affect how the audience perceives and engages with the ads.

How do different types of Super Bowl commercials impact social media reactions?

Humorous, emotional, or celebrity-studded commercials can evoke varying responses and interactions on social media, influencing overall engagement levels.